ABOUT SFEG
Recognizing the opportunity for the new cannabis economy to create prosperity for people like us, we formed the San Francisco Equity Group (SFEG) to maximize the opportunity for a diverse group of Equity Applicants across the city.
Our membership reflects the cultural diversity of our city - representing the African American, Filipino, Latin-X and Samoan communities, and our team brings over 150 years of community service experience to drive meaningful change in San Francisco's underserved neighborhoods.
Our strategy focuses on developing a portfolio of assets under a shared profits model to mitigate the risks of cannabis equity ownership to any one Equity Partner - while increasing the probability of a positive benefit to each of the communities we serve.
In the spirit of San Francisco’s history as a global leader in civil rights activism, SFEG's goal is to design a social equity blueprint for communities across the country to secure ownership in an industry poised to create tremendous wealth over the next 30 years.
OUR COMMITMENT
SFEG is dedicated to the well-being of our communities and is committed to leveraging cannabis profits to support a variety of programming, including;
Peace Rallies, Gun Buybacks, Public Safety Education, Violence Prevention & Crisis Response
Annual Turkey Giveaways and Toy Drives for families in underserved communities and families with incarcerated parents
Educational Workshops and Workforce Development Training (Co-Founder of Equity Pathways in partnership with Success Centers)
OUR VALUES
A Level Playing Field
The War on Drugs has targeted and devastated communities of color. SFEG supports Equity Programs to right those wrongs through economic empowerment in the cannabis economy.
Social Enterprise
Lasting change comes from ownership. Social enterprises reinvest their profits into their communities, empowering people to improve their own lives on their terms.
Unity
We recognize that we must face challenges together and work in unity to create meaningful change.
We are a revolutionary cannabis organization dedicated to changing lives by creating equitable economic opportunities for communities affected by the “War on Drugs.”
Leadership
Representing a wide-array of districts, our members have been serving our communities for decades.
CINDY DE LA VEGA
Cindy De La Vega is CEO of STIIIZY Union Square and long-time community activist with the City’s well known United Playaz group. Cindy intends to give back to the Sunnydale community where she still resides.
SHELLY TATUM
Shelly Tatum is a San Francisco events producer and community advocate focused on developing and improving relationships between the city and the public and is a member of the non-profit TURF.
KIM MITCHELL
Kim Mitchell is an advocate and organizer in the Visitacion Valley (Sunnydale) community who founded the non-profit TURF, where he served as the Executive Director for over 20 years.
JOHN NAUER, JR.
John Nauer, Jr. has lead employment and violence prevention initiatives for over 25 years, most recently with the San Francisco Violence Intervention Program, and is focused on organizing the API community.
RUDY CORPUZ, JR.
Rudy Corpuz, Jr. is co-owner of STIIIZY SOMA and the Founder and Executive Director of United Playaz, a San Francisco based violence prevention and leadership development organization.
OMAR FLENOID
Omar Flenoid has worked tirelessly over 15 years uplifting and empowering his community. He lives his life as an example to those he works with - modeling the kind of selfless, intelligent and compassionate behavior necessary for true success.
MITCHELL SALAZAR
Mitchell Salazar was a community organizer and Executive Director in San Francisco for nearly four decades, as well as an active member of TURF and United Playaz. Read more about Mitch’s legacy here.
Strategic Advisors
SFEG advisors providing guidance and direction to Equity Applicants.
ALEX FABIAN
Alexander Fabian is a social equity entrepreneur working to re-invest in San Francisco's most needful neighborhoods via the cannabis industry.
GAYNOR SIATAGA
Gaynor is a SF native she started her political career early when she interned for Former Mayor Art Agnos. Gaynor has successfully founded and co-founded twelve non-profit programs providing services/resources to our communities city-wide in San Francisco
SUZY JONES
Suzy Jones is a San Francisco native, Managing Partner of a life science advisory firm, and social impact investor and advisor.
ZACHARY KNOX
Zach Knox is a business and tax attorney with over a decade of experience representing and advising cannabis firms. Mr. Knox is also is currently the Vice-Chair of the City of Oakland’s Cannabis Regulatory Commission.
HECTOR GONZALEZ
Hector Gonzalez is a Bay Area native with over 12 years experience as a founder and operator in the regulated cannabis space. Mr. Gonzalez has experience in retail dispensary operations, cultivation, finance, and permitting at the local and State level in California.
JOE REISS
Joseph Reiss is a San Francisco native and social enterprise entrepreneur with companies in cannabis, finance, and digital identity.
Community Organizations
Our members also serve at the following community organizations.
T.U.R.F.
Together United
Recommitted Forever
(24 years active)
UNITED
PLAYAZ
(25 years active)
S.V.I.P.
Street Violence
Intervention Program
(6 years active)
